The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News Category: Craft / Storytelling
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News Category: Craft / Use of Technology
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News Category: Spatial Design / Experiential & Immersive
Liquid Billboard
Agency: Havas Middle East / Dubai + Jack Morton / Dubai
Client: adidas Category: Spatial Design / Experiential & Immersive
SOCIAL BULLETS
Agency: Area 23, An IPG Health Company / New York
Client: STAND FOR THE SILENT/KAZOO Category: Social Media
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove Category: Creative Effectiveness / CSR
DojaCode
Agency: Mojo Supermarket + Active Theory + Girls Who Code
Client: Girls Who Code Category: UX / UI / User Experience / CX / DX
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client: Google Category: Online & Mobile Video / Online-only Video - Single
Chinese New Year - The Comeback
Agency: TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai
Client: Apple Category: Online & Mobile Video / Online-only Video - Single
ONE/SECOND/SUIT
Agency: Uncommon Creative Studio / London + H&M
Client: H&M Category: Innovation & Transformation / Innovation in Public Relations
Plastic fishing tournament
Agency: We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio
Client: AB InBev / Corona Category: Events / Stunts / Competitions / In-Person
The Mirror - See Me As I Am
Agency: FCB India LLP Advertising Ltd / Delhi + UNAIDS / Geneva + Goodmorning Films / Mumbai
Client: UNAIDS Category: Film
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News Category: Experiential / In-Person Events
The Night is Young
Agency: Publicis Italy / Milan + Good People / Atene + Sizzer B.V. / Amsterdam + Prodigious
Client: Heineken Category: Integrated Branding Campaign
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client: Kraft Heinz + Activision Blizzard Category: Brand Partnerships
ONE/SECOND/SUIT
Agency: Uncommon Creative Studio / London + H&M
Client: H&M Category: Integrated PR Campaign
Team Up For Excellence - The Film
Agency: FRED & FARID / New York
Client: Rémy Martin Category: Production Design
Chinese New Year - The Comeback
Agency: TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai
Client: Apple Category: Production Design
Drawn Closer
Agency: 180LA / Los Angeles + Cox Communications / Atlanta
Client: Cox Communications Category: Innovation & Transformation / Innovation in Lockdown
RECEATS
Agency: OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto
Client: Good Fortune Category: Innovation & Transformation / Innovation in Lockdown
Even More Confusing Times
Agency: DAVID / Madrid + BURGER KING / Miami + Pickle Music / New York
Client: Burger King Category: Craft / Writing - Series
Start Up - 45 Years of Apple Sounds
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Imperial Woodpecker / Los Angeles + Cabin Editing Company / Los Angeles
Client: Apple Category: Sound Editing
Music Liberates Music Mixtape
Agency: BBDO / New York
Client: BACARDÍ Category: NFTs & the Metaverse / NFTs
For When It's Time
Agency: Energy BBDO / Chicago + Mars Wrigley + MJZ + Final Cut
Client: Mars Wrigley / Extra Gum Category: Casting
Feel the Fire
Agency: Romance Films / Cape Town + Joe Public United / Johannesburg
Client: Chicken Licken Category: Casting
Save it See it
Agency: GUT / Miami + Canja Audio Culture / Curitiba + Cosmo Street Editorial + Loveboat / Los Angeles
Client: AB InBev / Michelob ULTRA Category: Social Channel / Single Platform
Bedtime Stories
Agency: FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto
Client: Walmart Category: Radio & Audio
Anthem
Agency: Apple Marcom + Elastic / Santa Monica
Client: Apple Category: Online Films & Video / Long Form - Single
Confusing Times
Agency: DAVID / Madrid + BURGER KING / Miami + MJZ / Los Angeles + Pickle Music / New York
Client: Burger King Category: Online Films & Video / Long Form - Single
NEW ICONIC KISSES
Agency: GUT / São Paulo + Saigon Filmes / São Paulo + LOUD + / São Paulo
Client: Mercado Livre (Ebazar) Category: Online Films & Video / Long Form - Single
Bring Back Lockdown
Agency: Ogilvy / New York + Work Editorial / New York + Hayden5 / New York
Client: Change the Ref Inc. Category: Online Films & Video / Long Form - Single
Uber Don't Eats :60
Agency: Special / Los Angeles + Uber Eats / San Francisco
Client: Uber Eats Category: Online Films & Video / Long Form - Single
Liquid Billboard
Agency: Havas Middle East / Dubai + Jack Morton / Dubai
Client: adidas Category: Brand Installations
David's Unusables
Agency: Special / Auckland + Motor Neurone Disease New Zealand + The Post Office
Client: Motor Neurone Disease New Zealand (MND NZ) Category: Non-traditional & Guerrilla Marketing
We Will Become Better
Agency: Voskhod + Daddy's Film Production / Moscow + SPOT Production / Moscow + HALAL / Amsterdam
Client: Russian LGBT Network Category: Long Form Video / Single
Music Liberates Music Mixtape
Agency: BBDO / New York
Client: BACARDÍ Category: Craft / Use of Technology
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News Category: Craft / Use of Technology
Xbox Equality Controller
Agency: SERVICEPLAN GERMANY / Munich
Client: Microsoft / Xbox Category: Packaging / Specialty
Vienna strips on OnlyFans
Agency: Jung von Matt DONAU GmbH / Vienna
Client: Vienna Tourist Board Category: Social Post / Series
Signal For Help
Agency: Juniper Park \ TBWA / Toronto
Client: Canadian Women's Foundation Category: Creative Effectiveness / Non-Profit / Charity
VB Solar Exchange
Agency: Clemenger BBDO Melbourne + Carlton & United Breweries (CUB) + Betty Wants In. + Finish Productions
Client: Carlton & United Breweries Category: Innovation & Transformation / Innovation in Direct Marketing
Real Tone
Agency: Google + Google Devices & Services Creative Team
Client: Google Category: Innovation & Transformation / Innovation in IP & Products
Soulfuel™️ Safe Lamp™️
Agency: Joe Public United / Johannesburg
Client: Chicken Licken Category: Innovation & Transformation / Innovation in IP & Products
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News Category: Craft / Use of Technology
Award:
2022 Pharma Silver Pencil
Agency:
Anomaly / New York + Smuggler
Client:
Abbott / FreeStyle Libre
Title:
Now You Know
Category:
Film
Annual ID:
OS22_PH005S
Award:
2022 Experiential & Immersive Silver Pencil
Agency:
Dentsu Creative / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Craft / Storytelling
Annual ID:
OS22_EX017S
Award:
2022 Integrated Silver Pencil
Agency:
Dentsu Creative / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Craft / Use of Technology
Annual ID:
OS22_IG008S
Award:
2022 Design Silver Pencil
Agency:
Dentsu Creative / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS22_DE027S
Award:
2022 Design Silver Pencil
Agency:
Havas Middle East / Dubai + Jack Morton / Dubai
Client:
adidas
Title:
Liquid Billboard
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS22_DE028S
Award:
2022 Creative Use of Data Silver Pencil
Agency:
Area 23, An IPG Health Company / New York
Client:
STAND FOR THE SILENT/KAZOO
Title:
SOCIAL BULLETS
Category:
Social Media
Annual ID:
OS22_CU006S
Award:
2022 Creative Effectiveness Silver Pencil
Agency:
Ogilvy UK / London + Ogilvy / Toronto
Client:
Dove
Title:
Courage is Beautiful
Category:
Creative Effectiveness / CSR
Annual ID:
OS22_CE006S
Award:
2022 Interactive & Mobile Craft Silver Pencil
Agency:
Mojo Supermarket + Active Theory + Girls Who Code
Client:
Girls Who Code
Title:
DojaCode
Category:
UX / UI / User Experience / CX / DX
Annual ID:
OS22_IC005S
Award:
2022 Moving Image Craft Silver Pencil
Agency:
Apple
Client:
Apple
Title:
Detectives, Basement, Pavel
Category:
Writing / Series
Annual ID:
OS22_MI027S
Award:
2022 Interactive, Online & Mobile Silver Pencil
Agency:
BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client:
Google
Title:
Black-Owned Friday
Category:
Online & Mobile Video / Online-only Video - Single
Annual ID:
OS22_IN016S
Award:
2022 Interactive, Online & Mobile Silver Pencil
Agency:
TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai
Client:
Apple
Title:
Chinese New Year - The Comeback
Category:
Online & Mobile Video / Online-only Video - Single
Annual ID:
OS22_IN017S
Award:
2022 Public Relations Silver Pencil
Agency:
Uncommon Creative Studio / London + H&M
Client:
H&M
Title:
ONE/SECOND/SUIT
Category:
Innovation & Transformation / Innovation in Public Relations
Annual ID:
OS22_PR015S
Award:
2022 Experiential & Immersive Silver Pencil
Agency:
We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio
Client:
AB InBev / Corona
Title:
Plastic fishing tournament
Category:
Events / Stunts / Competitions / In-Person
Annual ID:
OS22_EX011S
Award:
2022 Health & Wellness Silver Pencil
Agency:
FCB India LLP Advertising Ltd / Delhi + UNAIDS / Geneva + Goodmorning Films / Mumbai
Client:
UNAIDS
Title:
The Mirror - See Me As I Am
Category:
Film
Annual ID:
OS22_HW012S
Award:
2022 Branded Entertainment Silver Pencil
Agency:
Dentsu Creative / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Experiential / In-Person Events
Annual ID:
OS22_BE016S
Award:
2022 Integrated Silver Pencil
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Reverse Selfie
Category:
Integrated Branding Campaign
Annual ID:
OS22_IG006S
Award:
2022 Integrated Silver Pencil
Agency:
Publicis Italy / Milan + Good People / Atene + Sizzer B.V. / Amsterdam + Prodigious
Client:
Heineken
Title:
The Night is Young
Category:
Integrated Branding Campaign
Annual ID:
OS22_IG007S
Award:
2022 Branded Entertainment Silver Pencil
Agency:
GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client:
Kraft Heinz + Activision Blizzard
Title:
Hidden Spots
Category:
Brand Partnerships
Annual ID:
OS22_BE018S
Award:
2022 Public Relations Silver Pencil
Agency:
Uncommon Creative Studio / London + H&M
Client:
H&M
Title:
ONE/SECOND/SUIT
Category:
Integrated PR Campaign
Annual ID:
OS22_PR014S
Award:
2022 Moving Image Craft Silver Pencil
Agency:
FRED & FARID / New York
Client:
Rémy Martin
Title:
Team Up For Excellence - The Film
Category:
Production Design
Annual ID:
OS22_MI032S
Award:
2022 Moving Image Craft Silver Pencil
Agency:
TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai
Client:
Apple
Title:
Chinese New Year - The Comeback
Category:
Production Design
Annual ID:
OS22_MI033S
Award:
2022 Interactive & Mobile Craft Silver Pencil
Agency:
180LA / Los Angeles + Cox Communications / Atlanta
Client:
Cox Communications
Title:
Drawn Closer
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS22_IC008S
Award:
2022 Interactive & Mobile Craft Silver Pencil
Agency:
OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto
Client:
Good Fortune
Title:
RECEATS
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS22_IC009S
Award:
2022 Radio & Audio Silver Pencil
Agency:
DAVID / Madrid + BURGER KING / Miami + Pickle Music / New York
Client:
Burger King
Title:
Even More Confusing Times
Category:
Craft / Writing - Series
Annual ID:
OS22_RA010S
Award:
2022 Music & Sound Craft Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Imperial Woodpecker / Los Angeles + Cabin Editing Company / Los Angeles
Client:
Apple
Title:
Start Up - 45 Years of Apple Sounds
Category:
Sound Editing
Annual ID:
OS22_MS010S
Award:
2022 Interactive, Online & Mobile Silver Pencil
Agency:
BBDO / New York
Client:
BACARDÍ
Title:
Music Liberates Music Mixtape
Category:
NFTs & the Metaverse / NFTs
Annual ID:
OS22_IN018S
Award:
2022 Moving Image Craft Silver Pencil
Agency:
Energy BBDO / Chicago + Mars Wrigley + MJZ + Final Cut
Client:
Mars Wrigley / Extra Gum
Title:
For When It's Time
Category:
Casting
Annual ID:
OS22_MI038S
Award:
2022 Moving Image Craft Silver Pencil
Agency:
Ogilvy UK / London
Client:
Relate
Title:
The Joy of Later Life Sex
Category:
Casting
Annual ID:
OS22_MI039S
Award:
2022 Moving Image Craft Silver Pencil
Agency:
Romance Films / Cape Town + Joe Public United / Johannesburg
Client:
Chicken Licken
Title:
Feel the Fire
Category:
Casting
Annual ID:
OS22_MI040S
Award:
2022 Social Media Silver Pencil
Agency:
GUT / Miami + Canja Audio Culture / Curitiba + Cosmo Street Editorial + Loveboat / Los Angeles
Client:
AB InBev / Michelob ULTRA
Title:
Save it See it
Category:
Social Channel / Single Platform
Annual ID:
OS22_SM012S
Award:
2022 Health & Wellness Silver Pencil
Agency:
FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto
Client:
Walmart
Title:
Bedtime Stories
Category:
Radio & Audio
Annual ID:
OS22_HW014S
Award:
2022 Film Silver Pencil
Agency:
Apple Marcom + Elastic / Santa Monica
Client:
Apple
Title:
Anthem
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI019S
Award:
2022 Film Silver Pencil
Agency:
DAVID / Madrid + BURGER KING / Miami + MJZ / Los Angeles + Pickle Music / New York
Client:
Burger King
Title:
Confusing Times
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI020S
Award:
2022 Film Silver Pencil
Agency:
GUT / São Paulo + Saigon Filmes / São Paulo + LOUD + / São Paulo
Client:
Mercado Livre (Ebazar)
Title:
NEW ICONIC KISSES
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI021S
Award:
2022 Film Silver Pencil
Agency:
Ogilvy / New York + Work Editorial / New York + Hayden5 / New York
Client:
Change the Ref Inc.
Title:
Bring Back Lockdown
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI022S
Award:
2022 Film Silver Pencil
Agency:
Special / Los Angeles + Uber Eats / San Francisco
Client:
Uber Eats
Title:
Uber Don't Eats :60
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI023S
Award:
2022 Experiential & Immersive Silver Pencil
Agency:
Havas Middle East / Dubai + Jack Morton / Dubai
Client:
adidas
Title:
Liquid Billboard
Category:
Brand Installations
Annual ID:
OS22_EX015S
Award:
2022 Direct Marketing Silver Pencil
Agency:
Marcel / Paris
Client:
Heetch
Title:
Uber Heetch
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS22_DM017S
Award:
2022 Direct Marketing Silver Pencil
Agency:
Special / Auckland + Motor Neurone Disease New Zealand + The Post Office
Client:
Motor Neurone Disease New Zealand (MND NZ)
Title:
David's Unusables
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS22_DM018S
Award:
2022 Branded Entertainment Silver Pencil
Agency:
Voskhod + Daddy's Film Production / Moscow + SPOT Production / Moscow + HALAL / Amsterdam
Client:
Russian LGBT Network
Title:
We Will Become Better
Category:
Long Form Video / Single
Annual ID:
OS22_BE013S
Award:
2022 Branded Entertainment Silver Pencil
Agency:
BBDO / New York
Client:
BACARDÍ
Title:
Music Liberates Music Mixtape
Category:
Craft / Use of Technology
Annual ID:
OS22_BE021S
Award:
2022 Branded Entertainment Silver Pencil
Agency:
Dentsu Creative / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Craft / Use of Technology
Annual ID:
OS22_BE022S
Award:
2022 Design Silver Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Microsoft / Xbox
Title:
Xbox Equality Controller
Category:
Packaging / Specialty
Annual ID:
OS22_DE026S
Award:
2022 Print Silver Pencil
Agency:
Marcel / Paris
Client:
Heetch
Title:
Uber Heetch
Category:
Promotional Items / Physical Products
Annual ID:
OS22_PT012S
Award:
2022 Social Media Silver Pencil
Agency:
Jung von Matt DONAU GmbH / Vienna
Client:
Vienna Tourist Board
Title:
Vienna strips on OnlyFans
Category:
Social Post / Series
Annual ID:
OS22_SM013S
Award:
2022 Creative Effectiveness Silver Pencil
Agency:
Juniper Park \ TBWA / Toronto
Client:
Canadian Women's Foundation
Title:
Signal For Help
Category:
Creative Effectiveness / Non-Profit / Charity
Annual ID:
OS22_CE007S
Award:
2022 Direct Marketing Silver Pencil
Agency:
Clemenger BBDO Melbourne + Carlton & United Breweries (CUB) + Betty Wants In. + Finish Productions
Client:
Carlton & United Breweries
Title:
VB Solar Exchange
Category:
Innovation & Transformation / Innovation in Direct Marketing
Annual ID:
OS22_DM023S
Award:
2022 IP & Products Silver Pencil
Agency:
Google + Google Devices & Services Creative Team
Client:
Google
Title:
Real Tone
Category:
Innovation & Transformation / Innovation in IP & Products
Annual ID:
OS22_IP008S
Award:
2022 IP & Products Silver Pencil
Agency:
Joe Public United / Johannesburg
Client:
Chicken Licken
Title:
Soulfuel™️ Safe Lamp™️
Category:
Innovation & Transformation / Innovation in IP & Products
Annual ID:
OS22_IP009S
Award:
2022 Direct Marketing Silver Pencil
Agency:
Dentsu Creative / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Craft / Use of Technology
Annual ID:
OS22_DM022S
